Disney Investor Relations

Disney's Annual Report: How Disney Did In 2008?

Check Out Disney's 2008 Report here

Disney had a very professional and easily accessible to all of their shareholders. It is written for their shareholders, employees, and all those involved in their company. The report is divided into their key business components, these areas include the following:






1. Studio Entertainment
2. Parks and Resorts
3. Media Networks/Broadcasting
4. Media Networks/ Cable
5. Media Networks/ ESPN
6. Disney Interactive Media Group
7. Walt Disney International
8. Corporate Responsibility

Disney does more than simply post their earnings, profits, and losses. They are telling the story of their last year earnings in a very simple thematic way that readers can relate to. This effort to really connect with all involved with the company is a great marketing move. Feeling like you have a connection with the company is very important. After taking a look at this annual report Disney shareholders will feel proud and positive about their company.


Bob Iger - CEO of Disney wrote the following letter to shareholders in 2008


So How Did Bob Do?
This letter was very well written for the publics Disney was trying to reach in sharing their company efforts with those who care most about their company. The letter as well as the annual report really was a chance for Disney to tell their story.

Addressing The Economy:
Iger address that although the country is facing one of its tougher economic situations members of the Disney family should not be discouraged. Iger believes that this is only a test for one of the most creative and innovative companies out there.


So How Did Disney Past the Test?
PR people of Disney made it clear to their shareholders and all members of their "cast" what three events and advancements in the company truly made Disney stand out in the 2008 fiscal year. The first contributing factor, a small robot named Wall•E. "Disney Pixar enthralled audiences around the world with an original, unique, and memorable film" Said Iger. He personally thanked director Andrew Stanton and his team of creative film makers for their success. Check Out Wall•E Here




The 44th presidential election on ABC allowed Americans to turn to anchors such Charlie Gibson and Diane Sawyer. Iger believes that this great mixture of reporting and analysis was key to their success in taking part of a memorble and historic election. For ABC political coverage click here!



Iger also thanked Disney Imagineers for their innovative new ride Toy Story Mania. " The result of this engaging attraction combine the wonder and lovability of the Toy Story characters with breakthrough technology. The result is yet another theme park experience that distinguishes our company and causes people to say "Only Disney can do that". Check it out



Why was this a good PR move?
Highlighting these three main accomplishments really allows shareholders and cast members too see the versatility of the company. Not only was their a success in the movie industry, but with ABC news, and in the park and resort industry. This announcement allows a sneak peak on a few of the new ideas and implementations Disney has had and just how successful they have been within a year time-span. Shareholders and employees alike can feel confident in the company they support and are able to see exactly where Disney is making strides in the first page of the letter from Bob Iger.

A Review of Disney's News Release:
As of November 12th 2009 Disney launched their most recent release and review of 2009! Check it out here

CEO Bob Iger was quoted:
“Although last year was a difficult one due in part to the weak global economy, I'm pleased with the way our businesses have responded to the downturn,” said President and CEO Robert A. Iger. "We've stayed focused on our long-term strategy, efficiently managed costs, and continued to invest in initiatives to deliver future growth. We also have adapted our organization to respond to and take advantage of the changes taking place in our businesses and will continue to do so as we position Disney to thrive for years to come."

So how did Disney Do with their report?
- It's written in technical language but then breaks the technical language down in a simple written summary for all to be able to follow.

Bob's Quote: I think that Bob did a good job with his statement. It is believable because he has addressed the issue of the economy and has admitted that although Disney has to face the tough economy they are prepared. He shows credibility and confidence by ensuring investors that Disney has a plan and will continue to be successful through the years to come. I think Bob did a great job in ensuring his stakeholders and investors that Disney will seek their heights even through the tough economy because of the plan they have begun to use.

How Disney Makes Everyone's Dreams Come True

Walt Disney Gives Back

Walt Disney himself was a person who gave back. During his life he frequently visited children in hospitals and guided the company he created to become supportive of many organizations and to help children in need.


The Heart of Disney- To help children and families in need, as well as protect our environment and our future.


Disney Focuses on corporate giving in many ways:
-Special wishes for children with life threatening medical conditions
-Financial support for children’s hospitals
-Disney care packages for children in hospitals
-Disaster relief such as events of earthquakes and natural disaster
-Boys and Girls Club of America
-Community service projects such as Disney Minnie which supports youth lead projects around the world.
-Disney worldwide conservation fund- the study of wildlife protection and habitats
Check Out Disney's Corporate Giving Website

Employee Volunteers

VoluntEARS – in progress for over 25 years, and have donated 5 million hours in over 42 countries.
-Employees volunteer in a variety of areas such as ; children and families, arts and creativity, and community service
-They are involved with reading programs for children, tutoring programs, theater programs, science programs, mural painting in public places, family volunteer day where they pack food boxes for the homeless on the holidays, cleanup projects, home building, tree planting etc.
Check out Diney's Global VoluntEAR efforts here!!

Program Evolution
- Disney believes that along with their community outreach and volunteer efforts they will remain faithful to their traditions and continue to the support of the positive development of children and families. ” We will continue to support the positive development of children and families and be mindful of the global nature of our business, without losing sight of the local communities where our Cast Members and employees can make an immediate and long-lasting impact. With these tenets in mind, we look forward to continuing Disney's work to support communities and to reporting our progress”

How does that relate to the Disney's lines of business?
Disney strives to bring families together and to enhance the lives of children, who are our future. Giving back to children in need is another way for Disney to help our future shine. “The Walt Disney Company dedicates financial resources and various in-kind gifts to brighten the lives of children in need around the world. In 2008, Disney donated more than $209 million in cash and in-kind support to various charities around the world and continued to draw upon our unique magic to make wishes come true for children and families. “

How does the program enhance the company’s reputation?
Giving back to the community enhances the Disney Company’s reputation. This allows customers, stakeholders, competitors, and opponents to see all of the good that comes out of their company and how they are putting the hard work and money that they put into their company right back to the community. This will have the public trusting Disney as a company and feel comfortable spending money on their products and supporting their causes.

Give a Day Get a Disney Day
On January 1, 2010 when you sign up here to volunteer a day of service with a participating charity, you will get a one day FREE admission pass to any Walt Disney World Theme Park. For more information check it out here

Miss Piggy and the rest of the Muppets are excited for Give a Day Get a Disney Day more information in this clip