Out of the Disney Vault and in Stores Today!

Originally released December 21st 1937 Walt Disney's first full length feature production Snow White and the Seven Dwarfs is coming out of the vault and back on to family room televisions. The classic has been re-released and will be available on DVD on October 6, 2009. You can find more information on Snow White and other Disney Classics at the Disney Vault Website. Disney also offers quick and easy shopping out of their vault at their Disney Store online.



Also new in Disney Consumer Products is Toy Story Mania For Nintendo Wi. The game is based on Disney's popular new 4D attraction located at their Hollywood Studios in Disney World, and Disney's California Adventure. The game is another way to get everyone excited for their 3D release of double feature Toy Story 1 and 2 coming to theaters October 2, 2009, and Toy Story 3 in theaters June, 18th 2010 . The game features 3D carnival inspired shooting games with all of your favorite toy story characters.


After personally experiencing this attraction at Walt Disney's Hollywood Studios I was very impressed. The ride was a big step up from their Buzz Lightyear Space Ranger Spin which is still located in the Magic Kingdom. The New ride Toy Story Mania is a spinning 3D adventure fun for those of any age. My favorite part of the ride was the scenery they provided, you really do feel like you are in a world of toys. For a sneak peak on the new ride check it out hereI think that re-releasing Toy Story 1 and 2 in 3D is the best campaign to promote Toy Story 3. The double feature will grab great attention in theaters and already has people talking about their expectations for Toy Story 3. I also think the new ride is another great way to promote the Toy Story Brand. Disney held a press conference the day of Toy Story Mania's opening in Walt Disney World, and made sure to put a full force of adverting for their new attractions and movies. The Toy Story brand is one we can all relate to and I think Disney is doing a great job to get those of all ages to fall back in love with Woody and Buzz.

Come on Disney the Tomorrowland of the Internet is Social Media!

Does Mickey Facebook? Does Donald Tweet?

The Answer is YES! Disney does have a social networking page on Facebook! Check it out here!


Their Facebook page includes Disney photos, videos, events and Facebook only exclusive sneak peaks. The page also allows Disney followers on Facebook to see what kind of events Disney is putting on that the public can attend.

Hey Mickey want some tips?
Lets see how we can make your Facebook benefit your company....
- First off make a Facebook page for each section of the company and link it back to your main Disney Facebook. Right now the page has links to your external websites.
- Encourage your friends to ask questions about the company and make sure to answer them in a timely manner
- Provide incentives for your friends on Facebook to follow you. Have Facebook only promotions.
- Make a Facebook page for popular Disney characters with announcements for consumer products dealing with those specific characters. Link this back to Disney's main page.
- Make a Facebook page for Resorts and provide special offers. Link this back to Disney's main page.

Hey Donald Stop Quacking Start Tweeting!!
After searching on twitter and the web for a while I have come to the conclusion that a Disney Twitter has not been created. If Disney does have a twitter they are not using it correctly.

How Twitter Can Benefit Disney:
- Link Disney's Twitter and Facebook
- Link Disney's Twitter to all of their external sites
- Provide up to date park happenings for visitors
- Provide incentives for followers
- Promotions for hotels
- Movie premiere information
- Keep Shareholders in the know about company happenings
- Provide special deals through twitter only.

Disney D23 is now tweeting, the ultimate Disney insider club!!! - check it out



Minnie has the right idea! She is reaching out to YOU!
When it comes to social networking and new media Disney has done and excellent job teaming up
with YouTube. They have created a Disney Parks YouTube channel.The channel allows Disney Fans and Guest of their theme parks to post their home movies from their vacations. This allows them to share their experiences from their trip with all YouTube viewers. Disney also releases videos for upcoming events and new travel packages. The site also provides links to Disney's vacation booking website, and links to all of their parks around the world.

Disney D23 - The Disney Fan Dream

On March 10th 2009 Disney opened their doors to their dedicated fans by creating the first ever official community for Disney fans. They named it D23 after the year 1923 when Walt Disney himself began his dream and opened Disney Studios.

So why D23??
Disney President and CEO Bob Iger states on the D23 website....

"At Disney, we're known for having a fantastic legacy built on timeless storytelling, beloved characters and unforgettable experiences," Bob said today at the meeting. "But equally important to the Disney legacy are our fans, who keep the magic alive by passing on Disney's timeless stories generation after generation. As a way of saying 'thank you,' we've created D23. We hope you'll join us as we celebrate our fans everywhere and share the magic of Disney's past, present and future."

Membership for D23 includes:

- Disney Twenty 23 quarterly publication

- Membership card

- Disney collectables

- Advanced screenings

- Disney film gatherings

- D23 annual expo

The D23 Expo:

Sept 10^th 2009 at the Anaheim Convention Center marked the first D23 Expo convention. The convention was held for D23 members only offering them a variety of entertainment and information about the beloved company. The convention also featured a sneak peak of Disney’s newest the Princess and the Frog. Mickey and Donald were there along with big celebrity appearances such as Miley Cyrus, Robin Williams, and Johnny Depp.

So How Did D23 Do with PR?

- They used their website for details and applications for convention

- Twitter account for D23 members and all of twitter followers to follow

- A Facebook page for members and of D23 to discuss the big event

- A spread in Business Week

- Articles in various newspapers

- Many Media hits

What I would recommend...
- Promote D23 in their theme parks. Some of Disney's biggest fans are in their parks all of the time. I also think that direct mail should have to those who are valued returning customers andstay at Disney Resorts.
- Perhaps D23 should have promoted in hotel rooms, and other Disney conventions. Disney did get a great turn out for this event, and did an excellent job getting the word out there. I think that a more personal approach for targeting their biggest fans.

Welcome To Keep Moving Forward!

Keep moving forward is designed to keep you in the know about Disney Parks and Resorts along with Consumer Products and Studio Entertainment!













So How Did This all Start?
"I only hope that we don't lose sight of one thing - that it was all started by a mouse"- Walt Disney


The Birth of the Happiest Place On Earth. - Disney Parks

In 1955 Disney opened there doors in Anaheim, California and introduced the world to the power of imagination. Disneyland was a safe, clean, and polished theme park that kids ages 1-102 that other theme parks of this time could never stand up to. The success and popularity of the Disneyland gave wings to a new project. Disney officials kept moving forward to open doors to Disney world located in Lake Buena Vista FL on October 1st 1971. Today in 2009 Disney has go to infinity and beyond with parks in Hong Kong, Paris, and Tokyo, as well as a Vacation Club, Resorts around the glob, and popular Cruise Line.

My Pal Mickey - Disney Consumer Products
Mickey Mouse, everyone's best friend was the first spark for Disney consumer products. After his debut on the cover of a childrens writing tablet the Disney consumer product expanded to Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home, Disney Stationery, Disney Publishing and Disneystore.com

Steamboat Willie - Disney Studio Entertainment
Disney Has come far from their 1928 release of Steamboat Willie, Mickey's third film debut. Today Disney Studios distributes pictures and performances under Walt Disney Pictures, Walt Disney Animation studios, Pixar Animation Studios, Disney Toon Studios, TouchStone Pictures, Miramax Films, Walt Disney Home Entertainment, Disney Theatrical Productions, Disney Live Family Entertainment, Disney On Ice, Walt Disney Records, and Hollywood Records.


The Mind Behind The Magic - The Mission Of Disney
"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

* Every Company has to uphold their reputation and take in to consideration the challenges they face and the Opportunities the can embrace.

This is what i think Disney Should be looking into:

Reputation: Disney strives to be family friendly a great entertainment source for all ages.

Challenges

Parks and Resorts
- Keep their visitors safe
- Attractions that appeal to all ages
- Keep attractions innovated and have room for growth
- Competing with other theme parks

Consumer Products
- Safe products
- Appeal to all ages
- Competing with other brands

Studio Entertainment
- Creating entertaining, innovative films and performances
- Obtaining a wide demographic



Opportunities

Parks and Resorts
- Expand parks around the globe
- Renovate and re release rides and attractions
- Use new films and consumer products to design attractions and rides

Consumer Products
- Expand product lines
- Use film releases and attractions from the parks and studio entertainment to design products
- Create products for all ages

Studio Entertainment
- Feed off new fads and trends to keep up with growing public
- Create Disney performances that travel from city to city
- Work with up and coming celebrities for films and performances
- Expand the Disney Channel to both younger and older children