Disney Monorail Crash On July 5th, 2009After the fourth of July fireworks around 2a.m. two of Walt Disney World's monorail trains collided at the Walt Disney World Transportation and Ticket Center, killing one of the Monorail operators at the scene. There were eight other passengers on board, but no one else was seriously injured. The driver of the second train was taking the the hospital for examination but was released. The Driver who was killed was a 21 year old college student, said to be working his dream job. He always wanted to drive the "highway in the sky". This was the first accident in the 38 year history of the Walt Disney World Monorail System. For the full story click here. Too see the aftermath of the crash here is amateur video footage by a bystander. ( please note this clip is a little graphic)
How Did Disney Handle This Situation:
Disney released the following statement after the crash:
Walt Disney World Vice President of Public Affairs Mike Griffin issued a statement offering condolences to the employee's family.
"Today, we mourn the loss of a fellow cast member. Our hearts go out to the family and fellow cast members who lost a co-worker and a friend. Safety of our guests and cast members is our top priority. We will work with law enforcement to determine what happened," Griffin said in the statement.Griffin would not comment on the circumstances surrounding the crash."They are extremely rare," Griffin said of accidents at the park. "The safety of our guests and cast are a top priority above all else."
More on Mike Griffin Click here
So How Did Griffin Do?
Griffin's statement was sincere. He address that Disney is mourning the loss of an employee and friend, and they send their condolences to the family and friend affected by this accident. He also addresses that Disney has agreed to work with law enforcement to determined what happened.
My Opinion:
The Most Important Thing In Crisis Management: BE PREPARED
Remember these steps Griffin:
Regret
Reform
Restitution
Responsibility
Positive Feedback: This statement was done well because he did not admit that Disney was at fault before confirming the cause of the accident,and he also did not say it was not their fault. He made it known that Disney is cooperating with the law enforcement to determine the cause of the accident. Griffin also noted that accidents at Disney parks are rare and the safety of their guest is Disney's top priority.
Negative Feedback: I think that Griffin should have said that Disney was looking into the circumstances surrounding the crash, but was unsure at the time the exact reasoning for the incident. Instead of refusing to comment about the situation.
For a map of the Walt Disney World Monorail System click here
Disney and Griffin Did a fine job handling this crisis. Hakuna Matata ( No Worries!) Disney
My Opinion:
The Most Important Thing In Crisis Management: BE PREPARED
Remember these steps Griffin:
Regret
Reform
Restitution
Responsibility
Positive Feedback: This statement was done well because he did not admit that Disney was at fault before confirming the cause of the accident,and he also did not say it was not their fault. He made it known that Disney is cooperating with the law enforcement to determine the cause of the accident. Griffin also noted that accidents at Disney parks are rare and the safety of their guest is Disney's top priority.
Negative Feedback: I think that Griffin should have said that Disney was looking into the circumstances surrounding the crash, but was unsure at the time the exact reasoning for the incident. Instead of refusing to comment about the situation.
For a map of the Walt Disney World Monorail System click here
Disney and Griffin Did a fine job handling this crisis. Hakuna Matata ( No Worries!) Disney
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