Disney's Corporate Brand

Who's the leader of the club that's made for you and me? M-I-C-K-E-Y M-O-U-S-E!








One of the most successful examples of corporate and brand image building is the Walt Disney Corporation. They are the leaders in the industry and set the bar for other brands to aspire to reach. A company seeks to develop or align the expectations behind the brand experience. As a company you want to create an impression for your customers that your brand associated is special or unique and Disney has done just that. From the The Mickey Mouse Club to their new 3D picture UP Disney had provided a brand for all ages to grow and trust. Disney provides all entertainment needs for all demographics from movies to vacations destinations,Disney really supplies the full package.

What Does the Disney Brand Convey Today?
The Disney company, which is known for its animation and amusement parks, wanted to introduce a club giving members access to resorts, cruises and getaways. They needed their brand image to persuade consumers to consider Disney beyond the theme-park realm by leveraging Disney's brand and the distinct benefits inherent to each property or asset.




The Disney Vacation Club:

So why is the Disney Vacation Club so successful? Because of the successful brand image Disney has. Here are some of the ways Disney allows themselves to stand out of the crowd and can get so many people to join their vacation club.



" A World of Choices, A Lifetime of Memories"

1. Web Presence check out the website here
The Disney Vacation Club website is very interactive, and links can be found to the site, via any other Disney owned website.Lets explore their website:

"It's not just a Disney Vacation, it's a lifetime of vacation memories. Disney Vacation Club offers you hundreds of destinations around the world, money-saving benefits and the Disney level of quality that exceeds your expectations. "

In the first paragraph of their website they explain that by joining the vacation club you can travel around the world and an affordable price and Disney will ensure to exceed your expectations.

They offer a free information DVD delivered right to your home, provide pages for question answers and testimonials, and even a page on the website to compare the disney vacation club to similar vacation clubs offered.


2. Disney Teams up: Building Relationships
Disney Vacation Club has signed a multi-year contract with the timeshare exchange company Group RCI.

Disney's Celebration-based time-share division says the pact with RCI, a subsidiary of Wynham Worldwide Corp., will provide members with "a significantly broader range of resort experiences," including access to destinations across six continents and 25 countries. Check out the full article here

The relationship Disney has established will not only get them a larger company base but strengthen the credibility of their vacation club and the business of RCI.


3. Mirror Mirror on the Wall: Disney's Image:
Disney has the unique ability to grow with their key public. Disney fans can start at a very young age as easily as a Mickey Mouse plush toy, a trip to Disney world during childhood, or a child's favorite TV show. Disney can capture young audiences at a very young age. The brand is so versicle that they can keep their fans loyal for a long period of time. What a better way to share your love of Disney and the kid in your heart than allowing yourself and your family to be apart of the Happiest Place on Earth and be members of the Disney Vacation club.

4. New Media:


Twitter: The Disney Vacation Club uses twitter and other forms of social media to reach their target audiences. Check out the Disney Vacation Club twitter page here



Facebook: The Disney Vacation Club also uses Facebook to promote their vacation club check it out here